{"product_id":"noragi-jacket-men-reversible-stripe-red-cotton-tohoku-japan-vintage","title":"Noragi Jacket — Stripe \u0026 Red Cotton | Mid Showa | Tohoku | Japan Vintage","description":"\u003cp\u003eWhich side will you wear today? That's entirely up to you.\u003c\/p\u003e\n\u003cp\u003eA gradient stripe on one side. A deep, quiet crimson red on the other.\u003cbr\u003eThis noragi, born in a rural village in Tohoku during the mid-Showa era,\u003cbr\u003earrives today with two faces — and a story that belongs to whoever holds it next.\u003c\/p\u003e\n\u003cp\u003eExplore more noragi in our collection:\u003cbr\u003e\u003ca href=\"https:\/\/nambashouten.com\/collections\/noragi\" target=\"_blank\" title=\"Browse Noragi Jackets — View the Full Noragi Collection at NAMBA SHOUTEN\" rel=\"noopener\"\u003e\u003cspan style=\"color: rgb(43, 0, 255);\"\u003e\u003cstrong\u003e→ View the Noragi Collection at NAMBA SHOUTEN\u003c\/strong\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e─────────────────────────\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e■ About This Piece\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNoragi was never designed to be reversible.\u003c\/p\u003e\n\u003cp\u003eThe outer fabric is a gradient cotton stripe — subtle shifts in tone running vertically through the weave.\u003cbr\u003eThe inner fabric is a deep crimson red, quiet and strong.\u003c\/p\u003e\n\u003cp\u003eThis two-sided nature was not engineered.\u003cbr\u003eIt came from a maker who used what was available, and used it fully.\u003cbr\u003eBut today, wearing this as fashion, the ability to choose which side faces the world\u003cbr\u003ebecomes something entirely your own.\u003c\/p\u003e\n\u003cp\u003e─────────────────────────\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e■ Noragi as Mingei — Folk Craft\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNoragi was not born as fashion.\u003cbr\u003eIt was born in the fields, the mountains, alongside the land —\u003cbr\u003ea mingei, a Japanese folk object, made to protect the body at work.\u003c\/p\u003e\n\u003cp\u003eIts design was not driven by aesthetics.\u003cbr\u003eIt was driven by necessity, available materials,\u003cbr\u003eand the accumulated decisions of the person who made it.\u003c\/p\u003e\n\u003cp\u003eThat is why no two are alike.\u003cbr\u003eThat is why they do not age out of relevance.\u003c\/p\u003e\n\u003cp\u003e─────────────────────────\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e■ Why the World Is Looking for This\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eGlobal demand for Japan vintage has grown steadily and significantly\u003cbr\u003eover the past decade — and noragi sits at the center of it.\u003c\/p\u003e\n\u003cp\u003eCollectors and buyers across Europe and the United States\u003cbr\u003eare drawn to noragi for everything fast fashion is not:\u003cbr\u003eone of a kind, handmade, rooted in land and labor, built to last.\u003c\/p\u003e\n\u003cp\u003eA noragi with two distinct faces — stripe and crimson red —\u003cbr\u003eis not something the market produces in quantity.\u003cbr\u003eWhen it appears, it does not stay long.\u003c\/p\u003e\n\u003cp\u003e─────────────────────────\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e■ For the Next Ten Years\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhen you hold this, you are not buying the past.\u003cbr\u003eYou are choosing a piece of craft to carry forward —\u003cbr\u003einto the next ten, twenty years of your life.\u003c\/p\u003e\n\u003cp\u003eWear it as a haori. Wear it as a jacket.\u003cbr\u003eStripe days. Red days.\u003cbr\u003eThe next chapter of this noragi is yours to write.\u003c\/p\u003e\n\u003cp\u003e─────────────────────────\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e■ Specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEra       : Mid Showa era (approx. 1940s–1960s)\u003cbr\u003eOrigin   : Tohoku, Japan\u003cbr\u003eMaterial : Cotton\u003cbr\u003eOuter    : Gradient vertical stripe\u003cbr\u003eInner    : Crimson red\u003cbr\u003eFor      : Men\u003cbr\u003eQty      : One of a kind\u003c\/p\u003e\n\u003cp\u003e─────────────────────────\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e■ Measurements\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLength (back neck to hem)           : approx. 86.5 cm \/ 34.1\"\u003cbr\u003eChest (underarm to underarm, flat) : approx. 58 cm \/ 22.8\"\u003cbr\u003eShoulder width (straight across)   : approx. 59 cm \/ 23.2\"\u003cbr\u003eSleeve length (shoulder to cuff)   : approx. 31.5 cm \/ 12.4\"\u003cbr\u003eSleeve width                        : approx. 33 cm \/ 13.0\"\u003cbr\u003eCuff width                          : approx. 12.5 cm \/ 4.9\"\u003c\/p\u003e\n\u003cp\u003e※ Measurements are approximate. Minor variance may occur.\u003c\/p\u003e\n\u003cp\u003e─────────────────────────\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e■ Condition\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNatural fading throughout, consistent with age and use.\u003cbr\u003eA name written by a previous owner is present on the garment — a quiet mark of its history.\u003c\/p\u003e\n\u003cp\u003eThis is a vintage piece. Signs of age are part of what it is.\u003c\/p\u003e\n\u003cp\u003ePlease do not purchase if you are uncomfortable with the natural characteristics of aged garments.\u003c\/p\u003e\n\u003cp\u003eThis item has been laundered twice by us.\u003cbr\u003eA faint vintage scent may remain.\u003cbr\u003eAny damage or changes that occur after washing or wearing cannot be accepted for return or exchange.\u003cbr\u003eBy placing an order, you confirm your understanding of these conditions.\u003c\/p\u003e\n\u003cp\u003ePlease note that items are compressed for international shipping and may arrive with creasing.\u003cbr\u003eOther items and props shown in photos are not included.\u003c\/p\u003e\n\u003cp\u003e※ Images 1–3 show the inner (red) side.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/nambashouten.com\/collections\/noragi\" target=\"_blank\" title=\"Browse Noragi Jackets — View the Full Noragi Collection at NAMBA SHOUTEN\" rel=\"noopener\"\u003e\u003cspan style=\"color: rgb(43, 0, 255);\"\u003e\u003cstrong\u003e→ Browse the full Noragi collection at NAMBA SHOUTEN\u003c\/strong\u003e\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"NAMBA SHOUTEN","offers":[{"title":"Default Title","offer_id":48017225285785,"sku":null,"price":100.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/1396\/5977\/files\/noragi-jacket-men-reversible-stripe-red-cotton-tohoku-japan-vintage-01.jpg?v=1781852867","url":"https:\/\/nambashouten.com\/products\/noragi-jacket-men-reversible-stripe-red-cotton-tohoku-japan-vintage","provider":"NAMBA SHOUTEN","version":"1.0","type":"link"}